As mid-2025 approaches, looking back at the past year, generative AI has been at the focus, and its development is constantly changing. However, in addition to ChatGPT and DeepSeek, from which levels can users truly perceive the "real benefits" brought by generative AI? It seems that most people are still in the "ignorant" stage.
Asian Meng, CEO of Qualcomm, who has always been at the forefront of global technology industry and technological changes, just gave an "extremely detailed" "answer" on COMPUTEX. It fully depicts a new life and work picture after the transformation of generative AI, which can serve as an important reference for our deep understanding of reality and the future world. It is of great value for both ordinary people, corporate users, and industrial users.
Among, president and CEO of Qualcomm, gave a speech on COMPUTEX
For users familiar with Qualcomm, most of them know that its business is very extensive, covering various terminal fields such as mobile phones, PCs, cars, XR, etc. At the technical level, through the advantages of connection and computing, it continues to create an innovative platform that all kinds of users can truly access. Considering the positioning of COMPUTEX (Taipei International Computer Exhibition), Qualcomm mainly shares innovation in the PC field this time. An Meng said, "Looking back on the technological accumulation over the past 40 years, Qualcomm has now been completely renewed, especially the breakthrough in the field of computing is impressive. Being able to explore the development of PCs on COMPUTEX is one of the best proof of Qualcomm's new look."
As many people know, AI PC is reshaping our work and life experience at the moment. PC manufacturers such as Microsoft, Lenovo, Asus, and HP have all been building Windows 11 AI+ PCs with innovative experiences. In the same way, their earliest PC processor partners to create this "new species" are Qualcomm. The core reason is that Qualcomm's Snapdragon X series, especially the originally released Snapdragon X Elite PC platform, not only brings a significant breakthrough compared to traditional PC CPUs in terms of CPU performance, but also fully utilizes and leads the key innovation driving force of "AI".
Microsoft Chairman and CEO Satya Nadella said that "Windows 11 AI+ PC equipped with Snapdragon chips is the fastest and most energy-efficient Windows PC at present." He has seen thousands of companies purchasing these devices give positive comments. The recognition of the Snapdragon X series in the words of executives of Lenovo, Asus and HP is the same. This is a rare index in the PC field where the Wintel combination (Windows-Intel) has dominated for many years. It is not difficult to draw such a conclusion. After this year of business practice, these PC manufacturers have indeed gained tangible results from Qualcomm's Snapdragon X series platform and have truly felt the huge value it contains. Furthermore, the biggest support behind this is obviously from the recognition of various end users in the market.
This is not much. I just used An Meng's words here: "It usually takes 7-9 years for new entrants in the PC market to reach about 10% market share. We are very happy. Just last quarter, we mentioned that in the US retail market and the top five European markets, our market share has reached 9%"; "About the excellent products built by our OEM partners based on the Snapdragon X series, we have received a lot of exciting feedback from dealers. Our OEM partners have seen the increase in store customer traffic, the increase in user interest, and the growing curiosity of users about AI PCs."
Why can we quickly achieve such significant results in decades of such "stubborn" market? That is, AI represented by Snapdragon X series PCs What kind of energy is hidden behind the PC transformation? What kind of "first sweetness" did the 9% of users in the market taste? How can they get an upgrade in the future? As mentioned at the beginning, the answers to these questions may represent some of the pictures of "a new life and work picture after the transformation of generative AI".
What about this picture? Through An Meng's sharing, we will explore it one by one with Qualcomm's work as an example.
An Meng said, "I remember that the Snapdragon X Elite was a very influential release. There were a lot of discussions about performance at that time. We re-established the performance leadership for the Windows ecosystem"; "Based on the Snapdragon X series platform, many excellent device innovation and market momentum have emerged over the past year, bringing new computing devices with excellent performance and long-lasting battery life." In words, the core information we can dig is that the performance breakthrough brought by Qualcomm's self-developed Oryon CPU has received high attention and recognition from the market. In fact, the commercially available PCs have indeed proved this.
Asus Vice Chairman Xu Shichang said: "The launch of the Snapdragon X series is an important milestone in the PC industry. We are pleased to introduce Snapdragon processors into our product line, including the world's lightest 14-inch Windows 11 AI+ PC - Asus Lingyao 14 Air. It can support a days-long experience, with a battery life of up to 32 hours, and provides extremely fast processing speeds, without losing performance even when off-voltage, bringing a true, uncompromising mobile experience. Combined with the Snapdragon ecosystem's seamless connection across terminals, it brings the best Windows 11 AI+ PC experience. This product won the awardCountless, excellent reputation. "Indeed, the keywords of ultra-light design, extremely fast processing speed, several days of battery life, no loss of performance, and seamless connection across terminals are almost impossible to appear at the same time on Wintel PCs in the past, and some functions did not exist. This shows that "we make excellent performance and multi-day battery life the basic standards of the industry" in Anmeng is not boasting.
So what is the experience brought by such performance?
Ameng shared a video of running the 3A game "Heaven: Save" on the Snapdragon X Elite platform, and the performance is commendable. It is said that 1,400 games have been run and optimized on the Snapdragon platform. At the same time, Qualcomm is also working with all the world's top game studios, committed to "bringing an excellent gaming experience" to the Snapdragon X Elite equipped with Oryon CPU and Adreno GPU, including Epic Games cooperates to introduce Easy Anti-Cheat to Windows PC equipped with Snapdragon platform to unlock more new gaming experiences. In addition, Fortnite will also be available on the Snapdragon platform.
For users with higher requirements, Qualcomm also maintains a clear self-awareness. An Meng said, "Our journey is just beginning and the future is very bright. We are always working hard and will continue to work with Microsoft, all application providers, ISVs and game studios to bring you an excellent user experience. ”
The reason why CPU and GPU performance is mentioned here is because, from the perspective of Qualcomm, as an important part of Qualcomm's AI engine in the Snapdragon platform, its performance is also related to AI.
Qualcomm said in the white paper "AI Change Is Promoting Terminal Inference Innovation" released in February this year, "Qualcomm AI Engine combines the ability to customize NPUs, CPUs and GPUs"; "Qualcomm Technology has long been committed to developing customized CPUs, NPUs, and GPs U and low-power subsystems, with technical expertise in packaging technology and thermal design, form the basis of its industry-leading system-on-chip (SoC) products that can directly provide high-performance, energy-efficient AI inference on the terminal side. By tightly integrating these core components, Qualcomm Technologies' platform can handle complex AI tasks while maintaining battery life and overall energy efficiency performance, which is crucial for edge-side use cases.”
In addition to performance and energy efficiency improvements, driving AI One of the keys to the PC's widespread attention and significant achievements is AI.
Ammon also admitted that performance and excellent battery life are indeed crucial, "But what is really exciting is the main reason why we enter this market is the change that AI is about to bring. ”
The picture seen from Qualcomm's perspective is: "When we apply AI to various terminal devices, AI has become a new user interface (UI); "In the future, the operating system may become a gathering of AI agents, but in essence, AI will become the core operating system of productivity, and among them are AI agent filling and driving. Now this trend is becoming clearer. ”
How should users understand these words? How do they relate to themselves?
Ameng has clearly and specifically depicted the future life picture brought by AI through some specific examples, reflecting the future development direction of terminal devices, operating systems and applications. From this we can feel that this refreshes our current life and working methods.
For individual users, you can get a new experience of integrating all these terminals without being restricted by traditional operating systems or applications.
Text And touch is the main way of interaction between individuals and terminals at present. In the future, in addition to text and touch, the input method of users will also include more voice, audio and vision. The large visual model can understand pixels, photos, and even image information in documents. Then there are user's personal situations, digital footprints and other information related to users, such as user's calendar, location, files, contacts, etc. In the multi-terminal ecosystem, the environment around users will also become an important source of input. This means that the information in the real world will be perceived and converted into user input.
If you are a smartphone or AI In-depth users of PCs, it is not difficult to feel that all of the above is happening.
In the future, all devices will be more deeply integrated. For example, through mobile phones that carry with you, master your usage habits and usage situations, as well as smart glasses that are becoming truly wearable AI, they are not limited by the small screen of the mobile phone and the limited operating space of smart glasses. Through AI agents, specific tasks are more convenient to complete on PCs.
For commercial users, that is, in the enterprise scenario, users need to face various systems in the enterprise, and different systems within the enterprise perform their respective duties. These systems will work together to understand the user's intentions and needs, because now AI agents can understand the user, access the user's data, and understand the work that needs to be completed, thereby helping users complete the work.
�� For example, you are a product manager and need to generate a smart report on the quarterly production outlook. You can use an AI agent that has been optimized to your personal preferences and goals to assist you in making plans and coordinate work across the various systems of your business. These AI agents will take your job to some extent, and they can access company data and obtain terminal content.
For example, you are a sales manager who is preparing to visit customers and can obtain information from customer profiles. Your agent will provide you with the information you need immediately when you know that the customer is on site. Through updated information on capacity improvements in the system, you can know exactly how to position products for that customer. As you keep getting involved in these cases, the intellectual will continue to adjust according to the customer situation, recommend the best price, and highlight the unique value proposition. This will make your job easier.
For example, if you are a company general manager, you need to measure the performance of each employee in the team to prepare for the next business evaluation, perhaps to the right participants for a new project portfolio and assign appropriate work tasks. Then, an AI agent who understands all the data can provide information the way you want to help complete tasks and form a reasonable and efficient project team. And at this time, you can also have the energy to devote your time to other things.
This AI agent can be continuously learned and optimized and fully integrated into the enterprise environment. Even users can have multiple AI agents. If an agent specifically handles RFQ (quotation request, which refers to the formal quotation request document sent by the buyer to the supplier during the procurement process, used to obtain the price of goods or services, delivery conditions, etc.), then different RFQs can be handled accurately. If RFQ is required, then there is a special RFQ agent responsible for it; if salary payment is required, there is an agent specifically managing payroll; if market research is required, there is also an agent also completed efficiently.
These AI agents allow you to choose to perform tasks on the cloud or terminal side. For privacy and situational considerations, you can choose to have certain features run only on the terminal, such as a mobile phone or PC.
An Meng believes that this will fundamentally change the way we work, and not only change a certain industry, but all walks of life. And he has begun to see companies develop a strong interest in AI PCs, research AI engines, and think about how to apply them to actual business scenarios.
Lenovo is aimed at all kinds of users, including students, creators, business leaders, or those who use computers for the first time. Based on the Snapdragon X series, Lenovo has created a number of Windows 11 AI+ PCs. The Snapdragon X series' 45TOPS NPU can provide consistent AI support for AI PCs at different levels and target different users.
And with Lenovo's intelligent AI ecosystem and edge-side intelligence enabled by the Snapdragon platform NPU, Lenovo is connecting PCs, mobile phones, tablets, accessories and wearable devices powered by Snapdragon technology to a network coordinated by its software Smart Connect. Different terminals are integrated with each other.
As Anmon said, "We are witnessing the deep integration of all devices. These devices are not limited by traditional operating systems or applications, but provide you with new use cases where all these terminals are integrated together."
Another OEM case is HP's "future work strategy." By integrating all HP's resources, PCs, printers, and office spaces, AI technology can be integrated into it, allowing all equipment and services around professionals to collaborate seamlessly, thereby changing the way of working and innovating the work experience.
Based on the Snapdragon X series, HP has launched a number of Windows 11 AI+ PCs, including the newly released HP OmniBook 5, equipped with Snapdragon X and Snapdragon X Plus platforms, hoping to enable powerful AI technology to serve mainstream market users. It can be seen that the future picture depicted above is not far away!
For industrial users, such as process control, acid monitoring, computer vision, predictive maintenance and other technical fields, AI has also been deeply applied on the edge side and is changing some processes in the industrial environment.
Overall, whether it is a PC represented by Snapdragon X series Windows 11 AI+ PC, or a smartphone, a car, etc., it can be used as a terminal-side platform for AI intelligent bodies to operate in the future. Now, the development of terminal-side AI has just begun. Many existing applications are being upgraded to agents or embed AI on the front end of the application. Compared with the current mainstream cloud inference, running AI on the terminal side has the advantages of lower cost, lower energy consumption, lower latency, instant performance support, higher privacy and security, and stronger personalization. Regarding this, Qualcomm explained it in the white paper "Hybrid AI is the Future of AI" released in May 2023.
On the terminal side, Qualcomm invests heavily in NPUs to allow the intelligent AI experience to run on Snapdragon NPUs. Users can decide which data remains on local devices (such as private information such as contacts) and which data should be synchronized to the cloud.
An Meng emphasized that when AI begins to scale, the value of NPU will become increasingly prominent, and it is crucial to the AI experience. Compared with Intel Core Ultra 7's GPU, the DaVinci Resolve of Snapdragon NPU runs 4 times faster, the VEGAS Pro is 14 times faster, and the Gigapixel is 50% faster. While running quickly, it can also maintain low power consumption even ifManaging complex tasks will not affect battery life.
This means that users can run the AI intelligent body serving them safely and smoothly on terminals such as AI PCs.
However, as Qualcomm expected, "hybrid AI is the future." In this regard, while leveraging the advantages of the existing terminal side, Qualcomm is also actively promoting the construction of a hybrid AI world, and even conducting enterprise-level transformation for this purpose. For developers, it creates a complete solution that integrates software and tools, allowing them to bring AI development to the edge based on their own conditions. For example, in collaboration with Docker, we will introduce Docker Desktop into the Snapdragon X processor, pushing the transfer of AI models from the cloud to developers’ PCs, allowing them to create and deploy intelligent applications with greater flexibility, privacy and lower costs.
In addition to the PC market, Qualcomm has also released an information on the field of data centers in COMPUTEX, namely, cooperating with NVIDIA to promote the construction of high-performance, low-power inference clusters. Qualcomm's CPUs for the AI era will play an important role in the AI-centric data center field. Obviously, this is also the effort Qualcomm has made for the hybrid AI vision.
It can be seen that due to the limitations of speech time, An Meng's sharing is far from the whole of current technological changes, but this is all a list of careers and specific work that Qualcomm and its broad range of partners are promoting together. All of these are bringing thorough work and lifestyle changes to our various users. We can also feel from his speech that his tenacity and passion for the work he is engaged in and his team is his extreme enthusiasm for innovation and continuous breakthroughs to make Qualcomm an important force in the field of mobile computing in the intelligent era. This also makes us more excited about the vision of the hybrid AI era that it has promoted to become a reality, so as to draw nutrients from its innovations, so that our lives and work can fully enter a new picture served by AI agents!
Finally, let's flash back to the AI PC. Through Anmon's disclosure, we can expect that in the fourth quarter of this year (the 2025 Snapdragon Summit will be held in Hawaii from September 23-25) we may be able to further feel the new experience brought by the generative AI transformation on Windows 11 AI+ PC equipped with the next generation of Snapdragon X-series platform. In An Meng's words, further "toward the future computing era."
"AI change is happening in front of us."
(Original text is reproduced from The Paper)
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