On May 27, Huawei Game Industry Salon and Independent Games Special Session was held at the China Audio and Digital Association Game Museum. This salon deeply explores the development prospects of independent games under the Hongmeng ecosystem around the "new opportunities, new experiences, and new services" of Hongmeng Games. More than 200 industry guests gathered together to discuss the development potential of Hongmeng Game's full-scene ecological resources and independent games, see the future in the collision of thinking, and redefine the game's value with the power of innovation.
With the release of HarmonyOS 5, the Hongmeng game ecosystem is ushering in unprecedented new development opportunities. Based on the full-scene intention perception technology, game content can intelligently reach multiple terminal devices such as mobile phones, tablets, smart screens, etc., achieving full-domain coverage and precise operation of users. Huawei Game Center has also built a professional content base and personalized recommendation system for developers to create a new experience in Hongmeng game. In addition, Hongmeng game developer services have been fully upgraded, from technology empowerment suites to efficient operation services, from rich capabilities to preferential business policies, creating a broader development space and a more favorable growth environment for independent game development teams.
Huawei Game Center launches an independent game zone to break through the boundaries of full-scene experience
It is reported that this time, Huawei Game Center has been completely upgraded, creating an immersive game community with "professional game content, multi-dimensional game exploration, and on-the-go game services" as the core, providing a unique fertile ground for independent games. In the "Professional Game Content" module, developers are invited to settle in the official account and specially created game brand exhibition hall. Developers can establish brand positions through official account entry, and use column articles, game details pages and other rich forms to establish in-depth interaction with players. In the "Multi-dimensional Game Exploration" module, in addition to the original game library and search area functions, an independent game zone is launched to build a multi-dimensional game distribution position to directly reach the target user group. At the same time, an exclusive logo is set for independent games, combined with a gameplay scoring system, and a sophisticated search experience is provided to help special works stand out from massive content. The "Playing Game Service" module, the game center optimizes the "Playing" function, enhances personalized recommendations and displays, and launches unlocking achievements, level achievement, mission clearance, hidden map unlocking and other achievements to stimulate players' interest and consolidate players' stickiness.
Combined with the full-scene features of Hongmeng, developers can break through the boundaries of traditional games and create more cross-end gameplay covering mobile phones, PCs and car computers, so that the creativity of the game can be better released. For example, through "touch" to achieve offline social interaction; using gesture recognition to create an immersive experience, and even linking smart wearable devices to develop innovative gameplay; using smart screens to provide differentiated play space for independent games. More importantly, the characteristic of Hongmeng's distributed "one-time development, multi-terminal adaptation" has greatly reduced the development threshold, realizing game development with more convenient operations and lower costs, allowing small and medium-sized independent game teams to easily achieve full-scene coverage, allowing each independent game to bloom wonderfully in the Hongmeng system. Continuously promote independent games to master new traffic opportunities in the entire scene era and shape new traffic fields for independent games.
Full life cycle policy support helps developers create high-quality independent games
In the five key stages of independent game development and promotion, Huawei Game Center provides independent game developers with full life cycle service support to help developers make "good" games. During the creative verification stage, Huawei Game Center provides a good creative atmosphere through rich developer activities, including learning empowerment activities, developer sharing, "Starlight Plan" and other activities, helping developers verify the feasibility of game creativity, and provide certain technical guidance and resource support; in the appointment testing and first-time launch stage, the game center's intelligent testing tools based on precise user portraits work together with customized marketing plans to provide independent games with billions of traffic exposure support, significantly improving the first-time launch success rate; and in the long-term operation stage and user maintenance stage, the intelligent delivery system and community operation tools continue to optimize the user experience, extend the value of the game life cycle, and ultimately form a virtuous cycle of "high-quality content-stable income-continuous innovation", allowing developers to focus more on improving game quality and creative expression.
In terms of content operation, Huawei Game Center will also classify and layer according to the different customer groups of independent games, and formulate operation strategies in a targeted manner based on the differentiated user needs of core users, sub-core users, potential users and broken circle users. Through column pages, a simple and unified visual system is conveyed to players, bringing exquisite magazine-like experience; further lightweight design is further designed and efficiently distributed through content aggregation pages; and through content secondary pages, it delivers diverse and independent��, hard-core professional and distinctive game content, continuously deepen the emotional links between high-quality columns and different target users, and enhance the stickiness of the game.
Multi-dimensional complementarity, the two-way trip between Hongmeng system and independent game developers
The event site also invited some game developers to come on stage to share their experience in developing independent games. 91ACT producer Jiang Lei shared "the excellent platform for buyout games and the development of immersive games". Through the game "Cang Yi: Chaos Effect", he showed developers the relationship between the full-scene entertainment experience and the Hongmeng system and the buyout system, revealing the huge value of the Hongmeng system for independent game commercial development, and also concretely explaining the historic opportunities brought by the full-scene immersive experience to independent game design.
Fat Pudding Game founder Xiao Mianhua, from the perspective of the creator, used the development, launch and promotion of games such as "Sunset Hill" in Hongmeng system, to show the huge support of Huawei Game Center for independent games in terms of channel exposure, traffic support, content distribution, technical assistance, etc. Independent games themselves are the most suitable product for long-term investment in the content ecosystem. It is not big, but has a distinct style and a stable user base. Compared with large projects that rely on heavy assets, independent games are easier to go online quickly and develop customized products, and are more willing to cooperate with new platforms to adapt. Independent games are also the first batch of works that can enrich the content levels as quickly as possible for the platform and can also build community culture the easiest. For independent game developers who want to try more gameplay and forms on the new platform, cooperation with Huawei Game Center is a very suitable two-way journey.
In the subsequent roundtable dialogue session, industry guests held in-depth discussions on "Innovation and breakthroughs in independent games under the Hongmeng Ecology". Hongmeng Eco's unique full-scene distribution model is rewriting the traditional dilemma of "appreciating but not hitting" independent games, striving to achieve "two-way rushing" between players and developers, and promoting independent game developers to quickly develop and publish games and achieve commercial success.
This salon fully demonstrates the innovative technical support and commercial value brought by Hongmeng Ecology to the development of independent games. In the future, Huawei Game Center will continue to improve the developer service system, work with more independent game developers to explore innovative gameplay methods in the entire scene era, so that every creativity can find a stage to bloom in the Hongmeng ecosystem, help more high-quality independent games achieve commercial success, and promote the prosperity and development of the independent game ecosystem.
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