Introduction:

　　Among the newly launched mobile games recently, "Age of Stars" has attracted a lot of attention. With the setting of interstellar science fiction + SLG, it not only won the "Science Fiction Game Champion" of the 3rd Science Fiction Star Competition of the 2025 China Science Fiction Conference, but also appeared on the CCTV stage.

　　On April 17, "Age of Stars" was first released, and the mobile terminal was simultaneously logged on to the three major platforms of Hongmeng, Android and iOS. The official website also opened the Hongmeng version download portal. In the comparison of performances of various platforms, the Huawei side data is particularly eye-catching. On the day of its launch, the game quickly topped the top 1 of the hot search list and the popularity list of Huawei Game Center. What’s more important is that Huawei Game Center is not only the largest source of new users on its first day, but also the platform with the highest contribution.

　　This time, "Age of Stars" chose to launch the Hongmeng version and achieved such a brilliant start, and we can't help but think: Hongmeng ecosystem may be bringing new opportunities worth paying attention to for the entire game industry.

　　Game manufacturers are accelerating their layout in Hongmeng and seizing the "new opportunities" of user growth

　　If you pay attention to the dynamics of the game circle, you will find an increasingly obvious trend: national mobile games such as "Honor of Kings" and "Peace Elite" have also begun to actively embrace the Hongmeng ecosystem. The entry of these leading products is undoubtedly a microcosm of the rapid increase in Hongmeng's ecological influence.

　　Behind this is the real rapid growth of Hongmeng Ecology. Let’s look at a set of data: the number of Hongmeng developers has exceeded 7.2 million, and the number of ecological devices has exceeded 1 billion. At the beginning of 2024, Huawei Game Center announced that about 60 game manufacturers participated in the construction of the Hongmeng ecosystem and completed the development of the Hongmeng version of 100 games. But just one year later, this number ushered in explosive growth. The number of game manufacturers that joined the Hongmeng ecosystem expanded to more than 500, and more than 4,100 Hongmeng games on the platform were listed.

　　From the 5V5 mobile game "The Peak of Win" that is popular all over the world to "The Era of Stars", more and more mobile games have chosen to launch the first and simultaneously launch these three platforms. Hongmeng has formed a three-legged stalemate with Android and iOS, which also indicates future industry trends.

　　For game manufacturers, this is an "opportunity" that must be seized.

　　Looking at the recent new games that adopt the three-terminal (Hongmeng, Android, and iOS) synchronous first launch strategy, you can understand. Taking "Age of Stars" as an example, the gameplay experience and cultural innovation of its game itself are certainly the basis for success, but Huawei Game Center's one-stop developer service support and mature first-time operation plan are undoubtedly one of the key factors that help it become popular in the circle.

Look at "Eternal Night: Recovery" launched in February this year, which also debuted the Hongmeng version when it was launched. In the first month of the game's launch, Huawei's channel contribution ranked first among all platforms, which is a real commercial value it brings to game manufacturers. Not only that, its paid users' retention performance in Huawei's channel is also better, which means that users who come through Huawei not only have a strong desire to pay, but also have higher long-term user value, which is undoubtedly crucial for a game that pursues long-term operation.

　　These achievements can illustrate a problem. For game manufacturers, Huawei Game Center has long been not just a channel to provide large traffic, but a key position that can actually help games attract core users and create considerable revenue. Behind this ability is the support of Huawei Game Center's complete set of playing styles, attracting and retaining players by creating high-quality content and conducting in-depth customized and refined operations. In addition, with the rapid growth of the Hongmeng ecosystem and the growth of user base, choosing the action of "first launch is launched as the Hongmeng version" itself has become an important means for games to attract new games and has become a new consensus and "trend" in the industry.

　　Further analysis, the formation of this trend is the increasingly mature one-stop developer service and customized operation plan support for Huawei Game Center. This complete support system not only lowers the technical threshold and time investment of developers in order to handle Hongmeng adaptation, but more importantly, it allows games to better connect with the potential of this emerging ecosystem and transform the opportunities before them into real commercial success.

　　Above traffic, multiple opportunities brought by customized marketing

　　The large traffic of a platform is not exactly equivalent to opportunities. The breakthrough of a new game is not based on the distribution of a certain platform, but how to effectively absorb the volume. The opportunities provided by Huawei Game Center are reflected in its customized "operation plan" based on huge traffic.

　　Take "Age of Stars" as an example. First of all, Huawei’s platform scale is there, with 1 billion Hongmeng ecological equipment and over 260 million Huawei game center players providing a solid traffic foundation for the first launch of new games.

　　More important is the refined layout before going online. When "Age of Stars" was first released, HuaThe side has tailored a set of "serialized marketing" strategy for "Age of Stars", which is based on the precise coordination of three dimensions of "population stratification, channel combination and content rhythm", thereby improving conversion.

　　First, it is aimed at the audience level. This marketing plan divides users into different levels, from being interested in science fiction themes, to actively searching and downloading, to loyal fans who are willing to actively pay, and then targeted resources to iterate the traditional marketing method of "full delivery".

　　In order to ensure the finding of a "core audience", Huawei's powerful data capabilities accurately mine three most valuable core users: highly active players in the category, potential paid users and high-value players (big R). This ensures that not only the starting lineup can become popular, but also continue to attract high-quality players to stay.

　　The second is "channel serialization", which is also following the user stage. At the beginning, it uses strong exposure such as focus images and interstitial screens to capture the eye; in the medium term, it continues to "plant grass" and build trust with players by relying on information flow, short videos and other related game contents; finally, it can accurately reach through direct searches, high conversion entrances, etc., forming a complete closed loop from exposure to planting grass and then to conversion.

　　Huawei's marketing matrix is ​​also strong enough. On the day of "Age of Stars", it integrated the marketing ecosystem of Huawei-based media with a monthly active users of over 100 million yuan and 85,000+ alliance ecosystem partners, amplified the volume of activities in all aspects, and finally achieved the first broadcast of the game and easily exceeded 100 million yuan.

　The most worth mentioning is the "content strategy". On the one hand, a complete content attractive curve has been formed through pan-entertainment topics, real game experiences and promotional promotional information.

　　On the other hand, during the game warm-up stage, Huawei Game Center began to focus on laying high-quality PGC/UGC content and community activities.

　　Before it was launched, "Age of Stars" announced that it would be linked to the leading IPs in different sub-science fiction fields, including the domestic original IP "Nantianmen Plan" for the near-future military field, the space science fiction classic "Starry Team", and the science fiction work "Swallowing the Stars" for a wider range of users.

　　Huawei Game Center seized these linkage hot spots and presented the world view and gameplay characteristics of "Age of Stars" through a variety of unique content columns such as New Game Express, No. 1 Breaking News Station, and community tasting groups. The discussion on related topics once reached the top community hot spots. This series of actions also mobilized players' expectations, effectively increasing the number of reservations.

At the same time, the official injected a large amount of high-quality PGC content into the community, which not only accurately satisfies the tastes of science fiction and SLG core players. This high-quality content offensive has indeed impressed players, and in turn has inspired players' enthusiasm for secondary creation. For a time, various interesting UGC content and derivative discussions continued to emerge, greatly enriching the content ecosystem of the game and keeping the game IP highly active.

It is this kind of benign interaction between PGC and UGC that helped "Age of Stars" gradually penetrate the core player circle and spread its influence to a wider range of users. In the early stages of its launch, it successfully gathered a large number of loyal target audiences.

　　Multiple measures are eventually transformed into real results. On the day of the game's first release, Huawei Game Center further provided traffic exposure support for "Age of Stars", linking the distribution of all apps in and out of Huawei's internal and external terminals. At the same time, combining the game's "Historical SLG Paid Stars Era" player activities, "Age of Stars" finally achieved impressive results on the first release day.

The example of "Eternal Night: Recovery" is also representative. As one of the earliest games embracing the Hongmeng ecosystem, it quickly completed the adaptation of the Hongmeng version and gained the early support and opportunities provided by the Hongmeng ecosystem.

　This game took a three-month reservation period to improve conversion. On the one hand, it polished promotion materials with Huawei Game Center to improve reservation conversion; on the other hand, the content and activities in the community have not stopped, which not only maintained the popularity of the game, but also allowed players to have a deeper understanding of the game and steadily accumulated a group of core fans.

After the game was officially launched, it not only obtained key promotion resources of AG/GC (application market and game center), but also coordinated with internal channels such as Huawei browser and negative one screen to carry out extensive full-scene promotion, bringing a good start to the game. In addition, the subsequent continued launch of the game in Huawei Game Center not only expanded the new volume in the first month, but also gained good retention of paid users.

　　It can be seen that Huawei GamesThe value brought by the heart is that it faces and effectively resolves the two core pain points of "difficulty in traffic conversion and user retention" that are common in the current game distribution. With highly customized operational solutions, it solidly converts difficult-to-control traffic into accurate reach and efficient conversion of potential users, directly solving the problem of "effective absorption of volume".

　　First, it broke the industry dilemma of "first launch is the peak". Through in-depth intervention in IP linkage, PGC content guidance, UGC ecological stimulation and community refined operation, it successfully built player cognition before the game was launched, gathered core communities, and laid a solid foundation for long-term development.

　　Empowering Hongmeng technology, directly hitting the pain points of game development

　　Faced with the great potential and opportunities of the Hongmeng game ecosystem, developers may think while greedy: After all, the Android and iOS ecosystems are already very mature, and the development process and tool chain are quite complete. Faced with the rapidly rising Hongmeng, how to get started? Will the development threshold be relatively high?

　　In response to these problems, Huawei Game Center has done a lot of work to lower the developer's threshold. First, they launched the official website of Hongmeng Game Developer Service. This platform can be regarded as an exclusive resource library for Hongmeng game developers, and it brings together a large number of professional technical documents, code examples and practical cases. Through clear knowledge graphs and query paths, help developers find the content they need point-to-point.

　　Secondly, Huawei Game Center has also launched a series of Hongmeng Game Open Classes. These courses are taught by senior Hongmeng technical experts, and help developers improve efficiency through practical applications, disassembly of key links in the development process, etc. At the same time, the platform also organizes online and offline technology exchange activities, giving developers the opportunity to communicate directly with technical experts and answer practical problems encountered in development, thereby accelerating the process of developers getting familiar with and integrating into the Hongmeng ecosystem.

Everyone knows that in the actual game development process, we not only rely on official technical support, but also "tool wheels". In this regard, the Hongmeng Development Kit has achieved coverage of mainstream game engines. Up to now, its ecosystem has supported 380+ three-party SDKs and 110+ game development library, which means that many cross-end adaptation and function integration work have been significantly simplified, avoiding a lot of repetitive basic development work, allowing developers to focus more on the game itself.

HGS also provides developers with a series of professional performance optimization tools, including game performance diagnostic tool HiSmartPerf, code depth analysis tool Graphic Profiler, game performance management tool GPM, etc. These tools can provide full-process support for game performance tuning, helping developers quickly locate and solve performance problems.

　　This may be a bit pale, but in fact, many manufacturers have already gained the technical dividends of Hongmeng.

　　A practical case is the first mobile game "The Peak of Winning" released this year that is adapted to the three major platforms of Hongmeng, Android and iOS. As a MOBA competitive game, stable frame count is an important experiential factor. The Hongmeng version of "The Peak of Decisive" uses the superframe technology of the Ark graphics engine to target high-target frame rate game scenes with heavy loads of GPUs. The superframe technology uses the time domain and airspace information in the rendering pipeline, and uses MEMC (motion estimation, motion compensation) technology combined with soft and hard cores to efficiently insert predicted frames between real-world rendering frames, thereby ensuring a smooth 120-frame picture while ensuring the original rendering quality and improving the temperature control efficiency of the mobile phone.

　　This technology has been widely used in the industry, and currently more than 20 top games are connected in the industry.

Let's look at a technology with strong player perception - Duanyun Shader compilation. Simply put, it is to put some of the GPU compilation work that was originally completed on the mobile phone to the cloud. In this way, Shader resources can be compiled in advance, and the game can be directly obtained from the cloud server when it starts, which significantly shortens the loading time and reduces waiting.

　　For example, the 2D action game "Cangyi: Chaos Effect" that performed well in the market before, after applying Hongmeng's "Dunyun Compilation" technology, its game startup speed increased by 52%. The national-level "Honor of Kings" also adopts the Shader-end cloud compilation solution served by Huawei game developers, which mainly optimizes the waiting problems caused by long compilation time when players open or run the game for the first time, effectively reducing scene loading time and lag in operation.

　　There are many such examples, and for the development team, this is realTechnical services that directly hit pain points are exactly what is urgently needed at present, because they can effectively reduce the amount of effort required to optimize performance. You should know that in the past, to achieve the same optimization quality, the team often required a considerable labor and time cost.

　　Become a must-have option for game manufacturers

　　In the current game market, how to achieve effective conversion under the high customer acquisition cost? How to build user stickiness in fierce competition? These are real problems facing all game manufacturers.

　　The outstanding performance of new products such as "Age of Stars" and "Eternal Night: Recovery" in the Hongmeng game ecosystem undoubtedly brings new solutions to the industry. The rapid development of the Hongmeng game ecosystem and the continuous growth of user scale have indeed provided considerable potential space for new games. But what is more worthy of industry attention is its increasingly mature and in-depth business details, which may be its "soft power" that is different from traditional platforms and underestimated.

　　The Huawei Game Center's ability to solve these practical problems has hit the pain points of the industry through integrating marketing tools, content ecology, community operations and even technical optimization support.

　　This "one-stop service" capability that transcends traditional channels and penetrates into the product growth pipeline is the key to the unique value of Huawei Game Center to game manufacturers, and it is also the core reason why we initially proposed that it may be underestimated.

　　This all illustrates that joining the Hongmeng game ecosystem is already a must-have option. To put it bluntly, the growth of the Hongmeng game ecosystem is far from over, and the technology and marketing services it can provide also have greater room for upgrading. For new products that are about to be launched or are being launched, the Hongmeng game ecosystem, which is in a rapid growth, is an opportunity that needs to be seized.

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